Job Title: Senior Paid Media Manager

Job Type: Full-Time

Location: Newark, NJ, Onsite, M-F, 9AM-6PM

Restriction: This opportunity is for candidates residing in or relocating to Newark, NJ

Compensation: $130,000 to $150,000 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client is a leading international wireless carrier, founded in 2006, serving over 30 million customers across 24 countries. With a strong focus on customer service and an innovative business strategy, they have outgrown their competitors, achieving greater coverage of the European population than any other network operator.

The Role

The Senior Paid Media Manager will lead, manage, and optimize the company's digital media campaigns across programmatic (+ CTV and DOOH), paid search (Google, Bing), and paid social (Meta, TikTok, Snapchat). This role requires a unique mix of strategic vision and hands-on execution, with a strong focus on top- and middle-funnel tactics that fuel brand awareness, consideration, and demand generation.

You will own campaign performance end-to-end—planning, execution, optimization, and reporting—while providing actionable insights to maximize return on ad spend (ROAS), drive incremental orders, and expand brand reach.

Key Responsibilities

• Campaign Management and Optimization
• Build, launch, and manage in-platform campaigns across programmatic, CTV, DOOH, paid search, and paid social channels.
• Lead and mentor the Paid Media Manager in executing and optimizing lower-funnel campaigns across paid search, paid social, and retargeting, ensuring performance targets are met and continuously improved.
• Optimize campaigns in real-time to improve efficiency, maximize performance, and achieve KPIs such as brand awareness, reach, engagement, and conversions.
• Implement A/B and multivariate testing to refine creative, audience targeting, and bidding strategies.
• Collaborate with the pricing team to develop and implement channel-level incentive strategies and promotional plans.
• Strategic Planning and Channel Optimization
• Develop and execute paid media strategies focused on driving upper- and mid-funnel performance, nurturing prospects through the customer journey.
• Allocate budgets effectively across channels based on performance data, audience insights, and business priorities.
• Identify new growth opportunities and emerging platforms/tactics to keep the brand ahead of the curve.
• Performance Analysis and Reporting
• Monitor campaign analytics and produce regular performance reports with clear insights, learnings, and recommendations.
• Collaborate with analytics teams to refine attribution models and measure incremental impact.
• Present channel performance, trends, and optimization strategies to senior stakeholders.
• Cross-Functional Collaboration
• Work closely with Affiliate, Organic Social, SEO, Creative, and Analytics teams to ensure campaigns are aligned with overall marketing and brand objectives.
• Partner with media vendors, platforms, and agencies to maximize buying power and access to new betas.

Qualifications

• 3-5 years of hands-on experience managing paid media campaigns across multiple channels, with emphasis on programmatic, CTV, DOOH, paid search, and paid social.
• Proven track record of delivering measurable results in both brand awareness and performance-focused campaigns.
• Deep understanding of top- and mid-funnel marketing tactics, audience segmentation, and customer journey mapping.
• Advanced proficiency in platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and leading DSPs (e.g., The Trade Desk, DV360).
• Strong analytical skills with experience in tools like Adobe, GA4, Datorama, or similar.
• Ability to balance strategic thinking with tactical execution.
• Excellent communication skills with the ability to translate complex data into clear, actionable insights for stakeholders.

Benefits

• Potential 10% annual bonus based on KPIs.
• Medical, dental, and vision insurance (eligibility after 90 days of employment).
• 15 days of paid time off (PTO) per year.
• New Jersey commuter benefits.